OjO Electric Corp. has launched its electric rideshare scooter service in Memphis, Tennessee, in partnership with the nonprofit organization Explore Bike Share.
An initial fleet of 250 V2 seated scooters have been deployed. OjO will be available at select existing Explore Bike Share stations as well as additional virtual docking stations throughout the city, which can be located via the OjO app.
OjO which has officially launched in Austin, Dallas and Memphis is aiming to deploy 2,500 scooters by the end of the year. The company is currently in discussions with San Antonio, Portland, Washington, DC, Seattle and many more.
The scooter’s design has been patented with features including integrated GPS technology that enables virtual and physical parking solutions in order to improve operational efficiencies and reduce sidewalk clutter. OjO’s scooters are sustainable, and fully electric with zero emission. OjO says its goal is to reduce cars on the road and carbon emissions.
“The consumer response we have received from residents in our other markets has been tremendous and we’re excited to bring the OjO experience to the residents of Memphis,” said OjO CEO Max Smith. “With more than half of vehicle rideshare trips under three miles, OjO has proven to be a simple, affordable alternative for travel, while reducing congestion and harmful emissions from cars. We’re thrilled to partner with Explore Bike Share for OjO’s debut in Memphis.”
Explore Bike Share will provide operational support to OjO in Memphis, oversee scooter deployment, balancing, service and repair and provide a 24/7 customer service telephone support line for users. OjO rides in Memphis start at $1.25, plus $0.20 per minute and may include a $5.00 parking fee for out of station parking.
“OjO truly is the perfect partner that aligns with our mission to benefit our city and give our communities access to efficient, eco-friendly transportation,” said Trey Moore, executive director, Explore Bike Share. “We’re pleased to offer the community a safe and reliable option, in addition to our current fleet of bicycles.”
With urban populations increasing, congestion problems and rising fuel costs, smart micro-mobility could be the next big thing. $5.7 billion has been invested in two-wheeled startups since 2015.