AT&T has announced the upcoming launch of its new streaming service AT&T TV. Trials for the company’s latest addition will begin over the summer.
Details on the new service are currently limited, leaving some wondering what will set it apart from AT&T’s existing streaming options, such as Watch TV. Watch TV already offers unlimited data bundles and over thirty-five channels.
A spokesperson for AT&T said, “This summer we will launch a new entertainment experience called AT&T TV. We’re piloting it in select markets this summer before expanding availability on a rolling basis throughout the year. We’ll share more information in the coming weeks.”
AT&T also has a Netflix rival in the works, HBO Max. This new offering will host content from the WarnerMedia group including HBO, Warner Bros. films and TV shows, Time Warner and other live programs. The service will be available for download directly to your Android TV box.
AT&T Mobility and Entertainment president, David Christopher, spoke about the new product at the Bank of America Merrill Lynch Telecom and Media Conference in June, saying “We think it will be a very attractive product, a premium product, but because the acquisition cost is less, we will have the wherewithal to make it a price point that could be slightly below satellite if we choose to.”