REWILD Our Planet, the worlds first augmented reality activation, has been created by the immersive technology studio, PHORIA. Other companies who collaborated on the AR experience were Netflix, WWF, ArtScience Museum at Marina Bay Sands, Arup and Google.
The exhibition combines Netflix’s Our Planet eight-part documentary series, narrated by Sir David Attenborough, and location-based AR technology with high-resolution IMAX-style content. Fully immersing users into an interactive and informative conservation experience,the experience aims to utilize the best of each partner’s technology, the AR activation incorporates Google’s ARCore software, Arup’s structural design of the physical components as well as the soundscape.
REWILD Our Planet has amalgamated “AR gameplay and 2-D storytelling”, a combination which transports users on a journey across planet earth with the goal of restoring biomes and landscapes in 3D. The experience allows participants to encounter animals and unlock weather patterns while rebuilding environments.
The exhibition will launch at venues in Singapore, Bristol, and New York making use of PHORIA’s software platform CAPTUR3D which creates a virtual clone of the exhibit at each venue, making it the first AR setup to be running simultaneously in a number of cities.
REWILD Our Planets aim is to create awareness and conversation about our planets conservation, hopefully inspiring users in realizing the current situation on earth and the big difference they can make. PHORIA plans to uses this technology to bring this one-of-a-kind AR experience to the whole globe.
CEO of PHORIA, Trent Clews-de Castella said in a statement, “REWILD Our Planet showcases how AR has the power to build bridges between people and the places they love. This evocative experience emphasizes the connection between human beings and our environment. It generates a sense of presence and interactivity for every individual user.”